Agency: The Community Miami.
Client: PETA US.
Director: Dave Meyers.
Ejecutive Creative Director: Ricky Vior.
Creative Direction (Art): Gabriel da Silva.
Creative Direction (Copy): Aldo González.
Production: Peter Mccan, Rosa Matos, Stefan Puente.
Production Company: Radical Media.
Client: PETA US.
Director: Dave Meyers.
Ejecutive Creative Director: Ricky Vior.
Creative Direction (Art): Gabriel da Silva.
Creative Direction (Copy): Aldo González.
Production: Peter Mccan, Rosa Matos, Stefan Puente.
Production Company: Radical Media.
For years, brands like Hermès have hidden the most disturbing part of their luxury products: the violence involved. So, in partnership with PETA, we hijacked the popular DIY format on YouTube to show the step they conveniently leave out all the time: how they get the leather- The most brutally honest DIY video to expose one of the most brutal truths in the fashion industry.
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Case Study
Case Study
No animals were harmed or used in the making of this DIY video. Just puppets crafted by Ojalafx and Harbor Picture.
